what’s in a name? …

April 28th, 2008 at 08:55am Jennie Pollock

… a lot of discussion, that’s for sure.

this project started out being called “how we got here” in very informal terms when a few members of the editorial board came up with the idea around the holidays. (i’ll let them write more about the genesis of the project themselves.)

for a while, the project was dubbed “save rockford,” playing off the “heroes” theme, but some staffers thought it was overly dramatic. i liked it, in part because our tv partner, wrex-13, airs the show, so it could have been a nice tie-in, albeit slight.

other names we proposed include “building a better rockford,” “pressing forward,” “root for rockford” and “making a good neighborhood.”

it’s hard for a dozen people to agree on anything — and characterize the large scope of what we’re trying to achieve in just a few words.

we ended up with “180 degrees: solutions for a better rockford” as a hybrid from a number of suggestions.

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