180 Degrees
Want an inside look at a yearlong project by journalists at the newspaper and the Web site to help Rockford solve serious problems and turn around? We’re focusing on five areas that are key to our way of life in the Rock River Valley: Crime, education, the local economy, state and local government and our culture/sense of place. Would you like to help us in this campaign to bring about change? Give us your ideas and insights and help guide us to better solutions for Rockford. You can join the conversation here.

Posts filed under 'Project name'

what’s in a name? …

Add comment April 28th, 2008

… a lot of discussion, that’s for sure.

this project started out being called “how we got here” in very informal terms when a few members of the editorial board came up with the idea around the holidays. (i’ll let them write more about the genesis of the project themselves.)

for a while, the project was dubbed “save rockford,” playing off the “heroes” theme, but some staffers thought it was overly dramatic. i liked it, in part because our tv partner, wrex-13, airs the show, so it could have been a nice tie-in, albeit slight.

other names we proposed include “building a better rockford,” “pressing forward,” “root for rockford” and “making a good neighborhood.”

it’s hard for a dozen people to agree on anything — and characterize the large scope of what we’re trying to achieve in just a few words.

we ended up with “180 degrees: solutions for a better rockford” as a hybrid from a number of suggestions.