Archive for February, 2008
February 28th, 2008
Think the scheduled email changeover from Insight to Comcast will not affect your marketing? Think again.
On a yearly basis, you can expect to lose one third to one half of your email database due to email churn. As a marketer you must define and make it easy for customers to update their contact information.
With the Insight to Comcast changeover this becomes even more relevant to companies in the Rock River Valley.
Here are a few best practices to get more subscribers to change their addresses, instead of letting the relationship wither away.
February 25th, 2008
Sound bites…
While it is true that more and more advertising is hitting the web and providing us myriad sights and visual cues, many companies have not made use of simple sound. Why not create an audio brand identity too? Ask yourself: “If your brand did have a voice and a soundtrack, what would it be?”
Check out the rest of the article…
sound amusement from YouTube!
February 21st, 2008
The marketing world is abuzz about a survey released today by the Association of National Advertisers and Forrester Research that reports 62% of advertisers feel traditional TV advertising has become less effective in the past two years. The survey also reveals that 87% of those marketers interviewed will be spending more money on Internet advertising in the coming year.
With the surge of digital video recorders and on-demand choices, today’s consumers can zoom by ads easier than ever and pick and choose what they hear and watch and when they see it. Business owners would be wise to start looking at options like ads on targeted websites, embedded ads with video-on-demand features, etc. These types of ads reach customers exactly where they are. Ask yourself, where do my customers get their news or hear about the products you sell? If you sell pet supplies online, for example, maybe you start sponsoring a pet-care podcast online or on-demand episodes of Animal Planet.
We haven’t seen a lot of movement locally from traditional advertising channels like TV and radio advertising to these new outlets, but the change is coming - it’s inevitable. So start thinking about where to go to “meet” your customers.
February 20th, 2008
The advertising world today looks very different than it did when our ad agency KMK Media Group started 10 years ago. From social media applications (smile, your company’s on YouTube) to digital video recorders (you mean I can skip commercials with my TiVO?!), today’s advertisers are facing a fragmented, highly personalized media reality, along with consumers who are increasingly sophisticated in their consumption of marketing messages.
Given that kind of advertising environment, you don’t have to – and probably shouldn’t – navigate this landscape alone. But that’s where KMK Media and this new blog, ADwire, come in.
Our staff will use ADwire to guide you through the advertising maze. We’ll give you a peek into our shop, and you’ll walk away with insider info about how we do what we do. Joining me in contributing will be: Doug Burton, web applications developer; Cindy Harris, marketing strategist; Katharyn Havens, marketing associate; Chris Kelley, director of internet development; Jeff Klarman, KMK president and videographer; and David Milroy, graphic designer.
I think you’ll find ADwire will be useful and informative. Be sure to leave comments and suggestions and join in the conversation.
Pam
