the AdWire is live

February 20th, 2008 at 10:02am Pam Maher

The advertising world today looks very different than it did when our ad agency KMK Media Group started 10 years ago. From social media applications (smile, your company’s on YouTube) to digital video recorders (you mean I can skip commercials with my TiVO?!), today’s advertisers are facing a fragmented, highly personalized media reality, along with consumers who are increasingly sophisticated in their consumption of marketing messages.

Given that kind of advertising environment, you don’t have to – and probably shouldn’t – navigate this landscape alone. But that’s where KMK Media and this new blog, ADwire, come in.

Our staff will use ADwire to guide you through the advertising maze. We’ll give you a peek into our shop, and you’ll walk away with insider info about how we do what we do. Joining me in contributing will be: Doug Burton, web applications developer; Cindy Harris, marketing strategist; Katharyn Havens, marketing associate; Chris Kelley, director of internet development; Jeff Klarman, KMK president and videographer; and David Milroy, graphic designer.

I think you’ll find ADwire will be useful and informative. Be sure to leave comments and suggestions and join in the conversation.

Pam

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