Effects of Insight/Comcast Email Changeover on Your Company’s Marketing Strategy

February 28th, 2008 at 12:57pm Doug Burton

Think the scheduled email changeover from Insight to Comcast will not affect your marketing? Think again.

On a yearly basis, you can expect to lose one third to one half of your email database due to email churn. As a marketer you must define and make it easy for customers to update their contact information.

With the Insight to Comcast changeover this becomes even more relevant to companies in the Rock River Valley.

Here are a few best practices to get more subscribers to change their addresses, instead of letting the relationship wither away.

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