Think outside the box… or Castle, as it were

Add comment March 10th, 2008

Is there something that your company can offer that will connect you with the community and potential customers, even at 2 a.m.?  White Castle grabbed some attention by marking the time change over the weekend…something most people sleep through… and offered 2 free burgers to customers who came in between 1 and 2 a.m. Sunday morning. They made a celebration of a very mundane event, calling it “Daylight Cravings Time.”  Though this was a short term promotion, it shows ingenuity and creative thinking and begs the question – how can your company or organization tie in to a holiday or calendar event like St. Patrick’s Day even April Fool’s Day! 

Full article: http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=77966&Nid=40156&p=927852