It’s the Little Things

Add comment April 1st, 2008

An apostrophe. Such a small thing. Except when it’s not….and then the bad PR will just about kill you. Pity the poor guy who sculpted the new Ernie Banks statue that was unveiled outside Wrigley yesterday and forgot a very important apostrophe.

Nothing will mar your campaign - or your sculpture or your novel or whatever it is you’re working on - more quickly than bad grammar and misspellings. Proofread. Do it again. And then ask someone else to do it too. ‘Nuf said.