April 14th, 2008
The best way to improve your Web site search results is to understand how search engines work. Each engine works a little differently, but since Google is king we will focus on them. The below video (www.youtube.com/watch?v=vS1Mw1Adrk0) discusses the anatomy of a search result, and gives some useful tips on how you can help improve how your site appears in search engine results pages. This talk covers everything you’ll see in a search result, including page title, page description, and site links, and explains those other elements that can appear, such as stock quotes, cached pages links, and more.
April 14th, 2008
I spent a lazy Sunday afternoon judging plan books for the American Advertising Federation’s student competition and two of the schools mention in-subway advertising. Not those ads on the inside of the cars, but ads on the WALLS of the subway tunnels. Certainly not, I think the first time. But I see it mentioned again in another school’s presentation, so I do a quick Google search and, sure enough, they’re painting ads on the walls of subway tunnels so that riders see a “flip book” type of ad whirring by as you speed on down the line. Take a peek:
Just to show how long it’s been since I’ve been in the “big city” on a subway: Submedia - the main US shop for this work - has been around since 2001.
Now I know Rockford doesn’t have a subway but maybe it’s a revenue stream the Park District can take advantage of for the Forest City Queen or the Sinnissippi trolley (albeit at a much slower speed). Whaddaya think?
