Flippin out on the Subway

April 14th, 2008 at 06:03am Cindy Harris

I spent a lazy Sunday afternoon judging plan books for the American Advertising Federation’s student competition and two of the schools mention in-subway advertising. Not those ads on the inside of the cars, but ads on the WALLS of the subway tunnels. Certainly not, I think the first time. But I see it mentioned again in another school’s presentation, so I do a quick Google search and, sure enough, they’re painting ads on the walls of subway tunnels so that riders see a “flip book” type of ad whirring by as you speed on down the line. Take a peek:

[kml_flashembed movie="http://www.youtube.com/v/N2VQHpIxxUs" width="425" height="350" wmode="transparent" /]

Just to show how long it’s been since I’ve been in the “big city” on a subway: Submedia - the main US shop for this work - has been around since 2001.

Now I know Rockford doesn’t have a subway but maybe it’s a revenue stream the Park District can take advantage of for the Forest City Queen or the Sinnissippi trolley (albeit at a much slower speed). Whaddaya think?

Entry Filed under: Non-traditional advertising