The Anatomy of a Web Search Result

April 14th, 2008 at 12:30pm Doug Burton

The best way to improve your Web site search results is to understand how search engines work. Each engine works a little differently, but since Google is king we will focus on them. The below video (www.youtube.com/watch?v=vS1Mw1Adrk0) discusses the anatomy of a search result, and gives some useful tips on how you can help improve how your site appears in search engine results pages. This talk covers everything you’ll see in a search result, including page title, page description, and site links, and explains those other elements that can appear, such as stock quotes, cached pages links, and more.
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Entry Filed under: Internet communications