Top Boomer Myths

April 18th, 2008 at 09:37am Cindy Harris

There are 76 million of them…and lots of marketers think they’re all rich, fabulous and retiring early. Ain’t necessarily so, according to a new study by AARP’s marketing research arm, Focalyst. They’re a HUGE market, but there are some basics that need to be understood by any company before marketing to them. For example, while not all of them are wealthy, Boomers are indeed receptive to advertising messages, particularly those messages that describe a product or service in which they’re interested. Boomers are all about trying new things - they’re very experiential - which means they will try new brands and new experiences.

Take a peek at the Executive Summary of the Focalyst report, or listen to what the Today show had to say about it yesterday.

Entry Filed under: market segmentation, Traditional advertising