Total Recall

May 5th, 2008 at 04:05pm Cindy Harris

According to a monthly survey by IAG Research and posted last week on Ad Age’s website, Philadelphia Cream Cheese scored the most-recalled new TV ad in March for it’s “1/3 Less Fat Philly Personal Trainer” ad:

UPDATE: Here’s the 2nd most-recalled ad by Cheez-It:

Rounding out the Top 10 of Most-Recalled spots were commercials by: Target, Lowe’, Volkswagen, Dannon, Travelers Insurance, Cialis, Expedia and Pizza Hut. These were ads whose viewers could recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV.

Meanwhile, the most-LIKED commercial was a new one featuring a pink peanut M&M being attacked by squirrels while reading a magazine on a park bench (no luck finding a link to that one yet, however).

See the complete list here.

Entry Filed under: Creative, Messaging, Traditional advertising