$3 Million 4 30

May 6th, 2008 at 09:38am Cindy Harris

NBC will charge a record $3 million for a 30-second commercial in the 2009 SuperBowl, which is a 10% increase from the 2008 game. Locally, SuperBowl spots also cost way more than traditional spots…but is it worth it?

Nationally, companies usually get “buzz” after the game on YouTube and the talk shows, which can be beneficial (IF the commericial is a fan favorite, that is). Local advertisers who insert ads during the SuperBowl also can generate positive coverage, but I’m just not convinced that the buzz it may generate locally justifies the premium price point.

Or, put another way, I would probably advise a client that they’re better off buying more spots at a lower price point…unless they have money to burn.

Anyone think differently? What would you advise a business owner to do?

Entry Filed under: Media Buying, Traditional advertising