ADwire » Colbert and the Webby Awards

Colbert and the Webby Awards

May 8th, 2008 at 09:49am Katharyn Havens

The Webby Awards honor excellence on the Internet, including Web sites, online film and video, mobile Web sites and interactive advertising from around the world. Stephen Colbert and will.i.am earned top honors at this year’s Webby Awards, announced Tuesday.

Colbert, the irreverent host of Comedy Central’s The Colbert Report, was named person of the year thanks to the “innovative way he has used the Internet to interact with fans,” a Webby rep said in a statement. One highlight? During his aborted presidential campaign, the host’s “One Million Strong for Stephen T. Colbert” Facebook group attracted more than 78 members per minute in its first week.

“The Web is essentially improvisational. … The Internet is the shortest, hardest wall against which your voice will echo back,” Colbert said. “It’s a big place, but, boy, you get an echo back really fast.”
- Steven Colbert

Well said, Mr. Colbert. Especially when it comes to marketing and your message, evidenced by Colbert’s attracting 78 members per minute. Just when you thought no one was paying attention, think again. Be prepared when you put content out there because the ‘echo back’ will happen immediately. But for a good picture of who has got it right and to ignite your creativity, take a look at the winners (chosen from 8,000 entries), http://www.webbyawards.com/.

Some of the WEBBY winners:
Blog-Political: Huffington Post
Blog-Cultural: PostSecret
Magazine: National Geographic
Best mobile news site: CNN.com (voted by People’s Voice)
Newspaper: NYTimes.com
Politics: FactCheck.org
Community: Flickr
Weird: Passive-Aggressive Notes (Academy), I Can Has Cheezburger? (Popular Vote)
Social Networking: Flock The Social Web Browser (Academy), Facebook (Popular Vote)
Comedy - Long Form or Series: “Wainy Days”