All Ads Are Local

May 12th, 2008 at 08:22am Cindy Harris

Small daily newspapers - not unlike our local daily, the Register Star - are actually growing their revenue while national and regional newspapers have been in a slump for years. Why? According to this article, one of the reasons is because local ad dollars are staying with traditional print ad vehicles like the Star.

Instead of following the national trend set by the big guys (like Proctor & Gamble and other huge consumer corporations), who’ve consistently moved their ad dollars to the Internet and other “non-traditional” outlets like video on-demand services, smaller, local advertisers have stuck with local newspapers and television advertising. In our shop, that’s certainly the case.

We know that, long-term, local advertisers will have to be in the Internet and non-traditional space as well…but at the moment at least, that type of advertising just doesn’t get the customers in the door like the other, more traditional, channels do. Which is good news for the Register Star and all of our localĀ  media outlets.

Entry Filed under: Media Buying, Non-traditional advertising, Traditional advertising