Brand Obama

1 comment May 14th, 2008

How much of an impact has modern marketing had in the 2008 Democratic primary? Plenty. Barack Obama’s campaign has made quantum leaps in terms of “branding” a candidate. From his free-standing “O” logo to the sheer marvel that is his interactive campaign website - check it out at www.barackobama.com - he is changing the landscape both in terms of politics but also in terms of how political campaigns are run.

Here’s an interview that Crain’s Chicago Business did of the guy who created the Obama logo (click picture below). He talks about the elements that were used in the logo and what they mean, how the campaign has adapted it for other uses and even the font they used: