Email’s No. 1
Add comment May 22nd, 2008
In an annual survey of 2,000 marketing executives, more than 82% said that their use of email marketing campaigns will increase this year over last year, with 55% saying they expect email to have a higher return on investment (ROI) than other channels. Email is a great solution for small businesses - it literally costs mere pennies per mailing, it is efficient and provides another way for you to converse with your customers, clients and fans. So for those who have not taken the leap yet, here are 5 helpful tips:
1. Pick a Date - Set a calendar and stick to it - don’t wait for “when you have something to say” to send out an email.
2. Less is More - Keep is short and to-the-point….and include information that’s useful to your reader. Don’t just spew boring corporate news
3. Swag, Freebies & Deals - people like free stuff. Be sure to include special offers, freebies, etc., that are available only to your email recipients.
4. Divide & Conquer - once you get the hang of email, start segmenting your lists and offering different things to each segment. Test offers before you send them to everyone.
5. Take it or Leave It - Include “forward to a friend” and “unsubscribe” options in every email you send.
There are simple programs that can manage your mailing lists, your HTML templates and more, so there’s really no excuse for not including email in your marketing mix these days. Want to see some examples? Sign up for the KMK Media email newsletter, NewsBriefs, click here and enter your email address and name in the fields located in the lower right side of the page.
More results from the Datran Media survey:
Compared to 2007, in 2008, your company is likely to?
In 2008, do you expect your company’s email marketing ROI to be?
Has or does your company plan to employ email to do any of the following? (select all that apply)
