“Staycations,” the summer of ‘08
Add comment May 28th, 2008
The Columbus Dispatch featured a story recently that highlights a trend across the country – the “staycation.” Does your business offer amenities that cater to the ‘staycationers’ that will be in Rockford this summer? With the high price of gas, many vacationers will be cutting back on travel and opting instead for spending time and money at home.
Think backyard bliss first of all. What can you offer that would make a backyard better? If your realm of expertise falls under food, swimming, lounging or socializing with friends at a small party, you can bet that there will be an audience this summer for your marketing efforts.
And what about relaxing? Salons and spas should be catering to those who may be staying in town to save some money on gas, yet who still will want to feel that they got some R&R time this summer. A spa and hotel package right here in Rockford could be a nice option for a staycation, but there are certainly those who have not thought of this as a good alternative to travel. With a little marketing effort started soon, the summer could look very different indeed. Use words like reconnect, home paradise, local leisure and highlight saving money without skipping the vacation feeling.
For more ideas, check out The Outdoor Living Guide from Consumer Reports:
Columbus Dispatch article: http://www.dispatch.com/live/content/business/stories/2008/05/25/stay-home_summer.ART_ART_05-25-08_D1_QCA9F64.html
