Boom-di-ada, Boom-di-ada, boom-di-ada, boom-di-ada.
June 10th, 2008 at 08:53pm Cindy Harris
MSNBC.com’s media blog - Test Pattern - is again hosting its annual “Best Of” television ad competition. It is an informal affair driven generally by user comments posted online, in other blogs and in other ways I’ve yet to formally discern. (Complete ground rules here).
It seems the Discovery Channel’s “I Love the World” promo is picking up steam this year:
Last year’s winners were:
2007’s Worst Ad: Sour Skittles “Milking Man” ad
2007’s Best Ad: PetSmart Bulldog puppy ad
Advertising moves the national conversation and, for better or worse, is one of the common denominators in our culture (How many people watch the Superbowl now just for the ads?). So, take a peek at some of the ads that are floating around and join in the conversation.
PS - Taking its place in the viral litany of add-ins, and for those Deadliest Catch geeks like me, Discovery Channel also lets you download the “Boom-di-ada” song as a ringtone, MP3 or images from the campaign as wallpaper. Check it out here.
Entry Filed under: Creative, Messaging, Traditional advertising
2 Comments Add your own
1. hye young | July 8th, 2008 at 9:40 pm
i’m korean. my daugher learned “boom-di-ada” song but we didn’t know correct the word of a song.
We want to know the word of a “boom-di-ada”song. Please………….^^
if possible, can you send my e-mail?
2. A.L. de Jong | August 6th, 2008 at 4:07 am
I love the mountains
I love the clear blue skies
I love big bridges
I love when great whites fly
I love the whole world
And all it’s sights and sounds
Boomdiata, Boomdiata, Boomdiata, Boomdiata
I Love the ocean
I love real dirty things
I like to go fast
I love Egyptian Kings
I love the whole world
And all its craziness
Boomdiata, Boomdiata, Boomdiata, Boomdiata, “BOOM”
I love tornadoes
I love arachinids
I love hot magma
I love the giant squids
I love the whole world
Its such a brilliant place
Boomdiata(rest of song)
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