Boom-di-ada, Boom-di-ada, boom-di-ada, boom-di-ada.

June 10th, 2008 at 08:53pm Cindy Harris

MSNBC.com’s media blog - Test Pattern - is again hosting its annual “Best Of” television ad competition. It is an informal affair driven generally by user comments posted online, in other blogs and in other ways I’ve yet to formally discern. (Complete ground rules here).

It seems the Discovery Channel’s “I Love the World” promo is picking up steam this year:

[kml_flashembed movie="http://www.youtube.com/v/V5BxymuiAxQ" width="425" height="350" wmode="transparent" /]

Last year’s winners were:

2007’s Worst Ad: Sour Skittles “Milking Man” ad

[kml_flashembed movie="http://www.youtube.com/v/LG0zDltjL_o" width="425" height="350" wmode="transparent" /]

2007’s Best Ad: PetSmart Bulldog puppy ad

[kml_flashembed movie="http://www.youtube.com/v/BtN4GhlOyBw" width="425" height="350" wmode="transparent" /]

Advertising moves the national conversation and, for better or worse, is one of the common denominators in our culture (How many people watch the Superbowl now just for the ads?). So, take a peek at some of the ads that are floating around and join in the conversation.

PS - Taking its place in the viral litany of add-ins, and for those Deadliest Catch geeks like me, Discovery Channel also lets you download the “Boom-di-ada” song as a ringtone, MP3 or images from the campaign as wallpaper. Check it out here.

Entry Filed under: Creative, Messaging, Traditional advertising