Green Marketing

June 26th, 2008 at 01:42pm Cindy Harris

National advertisers are looking to cash in on the “green” movement, picking up on consumer research that reports 79% of consumers would rather buy products from environmentally conscious companies, with 35% of them saying they’d pay a premium price for green goods. Advertising Age magazine put together a special report about green marketing and the companies that are doing it - including the big boys of Honda, Whole Foods and others.

Locally, we have special reports on the local newscasts and a Go Green blog here at RRStar.com…but little local advertising is focused yet on companies’ environmental policies. Is your company green? Do you advertise that fact? It may be a strong selling point to consumers and the time has probably come to look at the topic as your gear up for next year’s ad campaigns. Take a look at the Ad Age special report and learn what the big brands are doing and brainstorm ways to incorporate a green message in your ads - chances are, it’ll make your bottom line more green too.

Entry Filed under: Ad industry news, Research, Messaging, Traditional advertising