BrandWeek’s Top 10 Ideas
Add comment August 4th, 2008
I’m just going to step aside on this one and let the folks over at Brand Week explain the specifics behind the following “Top 10 Bright Ideas for 2008” in marketing:
- Dark Marketing (unidentifiable advertisers)
- Web Serial Branding (viral video serials)
- The Fake Action-Flick Pitch (LG’s “Scarlet” campaign…see below)
- Text Messaging (Motorola’s airport campaign)
- PetroMarketing (free gas!)
- Lickertising (mmm…ads you can taste)
- Break-out Store Brands (Safeway brands leaves home)
- Mob rule (StumbleUpon.com lets you vote up or down on ads)
- EBay as ROI (tracking brands in Joe Six-Pack land)
- Greenrating (Green marketing quantified)
Did you like any of these examples? What do you think are some of the best new advertising strategies you’ve seen in 2008?
As far as “Dark Marketing” tactics, I hate it when I realize the video I just shared with a dozen people was actually a plant by a company who wants my money….thereby shattering my romantic notions of creativity and open-source content. But that’s me.
[kml_flashembed movie="http://www.youtube.com/v/EZI0swRFA58" width="425" height="350" wmode="transparent" /]
