Search is King

August 6th, 2008 at 08:52am Cindy Harris

Hard to believe that Back to School is here. For “Tweens” (kids 10 to 14), that means online search. If you’re advertising your back-to-school products, your ads must be online and your site must be optimized.

Tweens are most vocal in purchases of apparel, electronics, telecommunication services and products and other consumer packaged goods according to Performics, a market research firm (see their survey results here). More than half reported using the Internet to compare products and prices before suggesting back-to-school purchases to their parents.

In addition to online advertising, you would be well-served (regardless of your industry) to get your website optimized via  process called “search engine optimization” or SEO. This process uses key words and other programming tactics to ensure a better ranking on the search engines.

Pet Loader, a client and local company that manufactures and sells portable dog stairs, told me last week they saw TRIPLE the traffic they did prior to doing SEO on their site.

I let our web gurus worry about how to actually do this; all I know is that it’s effective, essential in today’s marketplace and our clients swear by it. Here are two sites to get you started:

A prior ADWire post about how search engines work.

Google Ranking’s “Basics of SEO”

Entry Filed under: ROI & Effectivness, market segmentation, Non-traditional advertising, Internet communications