http://blogs.e-rockford.com/adwire The KMK Media team is a crew of design, creative, web development and media specialists who help companies communicate the right message to the right people. Thu, 04 Sep 2008 15:07:59 +0000 http://backend.userland.com/rss092 en Branding is a buzzword that frankly is a bit like some of the political polemics we've been hearing the last couple weeks - there's lots of "red meat" but what how does it really affect me or my business? And if you as a manager or owner don't communicate your ... http://blogs.e-rockford.com/adwire/2008/09/04/internal-reflections/ Despite high gas prices and general economic malaise, consumers are still spending money...but trading down to dollar stores and one-stop-shops like WalMart that are closer to their homes or offices. The biggest loser? Home improvement and home furnishing stores. TNS Retail Forward's survey shows a trickle-down thing but not in the ... http://blogs.e-rockford.com/adwire/2008/09/03/trading-down-and-one-stop-shopping/ Teamwork. We're taught it as children and it's encouraged in corporations all over the country. But what about working as a team with another business when advertising? Lots of business owners think that's opening the door to the coop to let the fox in. But it's not as crazy as ... http://blogs.e-rockford.com/adwire/2008/08/29/teaming-up/ At the end of a multi-billion dollar feeding frenzy of hyperbole, nobility, triumph and agony, the Advertising Games that propped up the Beijing Olympics are closed. Was it worth it? The majority say no. If you believe some polling data, the only 3 advertisers who actually reaped any sort of ... http://blogs.e-rockford.com/adwire/2008/08/25/the-agony-of-olympic-advertisers/ Viral Marketing. Seeding. Buzz (pun intended). Haagen Daz, that purveyor of bliss, started a campaign to raise awareness of honey bee colony collapse, and, for an estimated $75,000 paid to a company specializing in viral campaigns, the "Bee Boy Dance Crew" received 2 million hits on this video in two ... http://blogs.e-rockford.com/adwire/2008/08/21/bee-boy-dance-crew/ Adults are abandoning newspapers and getting their news online - we've known that for a while now. But they're also pretty faithful to TV news too, according to the biennial media usage study by Pew Research Center. Of respondents, the survey found 46 percent still rely heavily on TV for their ... http://blogs.e-rockford.com/adwire/2008/08/18/newsflash-tv-still-a-popular-choice/ There's plenty of people out there who get the deer-in-the-headlights look when I say "I work for an ad agency." So, to shed a little light on what we do, here are answers to two popular questions: How do ad agencies work? And how do I pick one for my ... http://blogs.e-rockford.com/adwire/2008/08/14/who-we-are-how-you-choose/   Marketing is all about image – in more ways than one.  The branding campaign that you undertake is about the makeup of your proverbial all-around image, but is rooted in the actual images- the photographs- you choose.  The quality of pictures can make or break a campaign. So how to ... http://blogs.e-rockford.com/adwire/2008/08/13/profit-worthy-photos/ Wow. The Opening Ceremonies were unbelievable, weren't they? NBC Universal thinks so too - seeing the highest rated Opening Ceremonies ever for a non-American Summer Games. It had 19% more viewers than Athens four years ago and 16% more than Sydney eight years ago - and averaged 34.2 million viewers. With ... http://blogs.e-rockford.com/adwire/2008/08/11/ratings-gold/ I may be letting my dork show, but I admit I'm super-excited for the Olympics. I love the pageantry, the competition, the spirit. Even the unabashed commercialism and the politics of China don't bother me when it comes to the Games. What DOES bother me is the London 2012 logo: The ... http://blogs.e-rockford.com/adwire/2008/08/08/olympic-logo-a-no-go/