Makers of Snickers candy bars aim TV ad at guys who are secretly afraid they have gay impulses
July 23rd, 2008 at 02:37pm Pat Cunningham
This is weird.
Mars, Inc., the manufacturer of Snickers candy bars and other junk foods, is out with a NEW TV AD that features a violent attack on an obviously gay jogger.
The target audience for this trash would seem to be young males who fearfully have a loose grip on their own masculinity.
The faux violence in the ad, curiously enough, is performed by Mr. T, the has-been “actor” from a TV series of more than 20 years ago. Yeah, that’s pretty hip.
This is not the first time that Mars has run a homophobic ad. The company infamously did the same thing during a Super Bowl telecast of a few years back.
What in the world is wrong with these Mars people, you ask? Well, it SAYS HERE that members of the family are big-time benefactors of Republican causes. That explains a lot.
Entry Filed under: homophobia, Snickers, Mars
5 Comments Add your own
1. echo4charlie | July 23rd, 2008 at 4:52 pm
Whatever.
If you’re offended, then, don’t buy a Snickers bar.
This isn’t a conspired Right-Wing attack on our homosexual population. It’s a group of 20-something marketing department employees (at Mars, inc.) making an off-the-wall commercial.
Please.
I’m guilty of time waste for even commenting on this.
2. Q Jordon | July 23rd, 2008 at 6:04 pm
The assumption of this person being gay is just that, an assumption.
I believe this is a stretch by the homosexual community to attempt to keep the focus on themselves and their agendas.
Sorry, Pat — I do not see it as being homophobic.
If anything, it is a knock against speed walkers versus real joggers.
In other words, this ad is a non-issue.
3. Pat Cunningham | July 23rd, 2008 at 6:27 pm
Yeah, it’s just an incredible coincidence that Snickers has had two commericals that might be seen as homophobic and that the Mars family is a bunch of “family values” right-wingers. Come on. That ad is an exercise in gay-bashing, clear and simple.
4. Echo4Charlie | July 23rd, 2008 at 6:30 pm
It’s not.
But, it’ll really make the gay populace look good in attacking it. Code Pink!!!!!
5. gowader | July 23rd, 2008 at 9:14 pm
Pat quit trying to make a statement out of everthing! You are out numbered here. Your just mad because you like Snickers bars and don’t want to admit yousupport the right wing agenda behind them.
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