The Oprah Factor
August 7th, 2008 at 06:59am Pat Cunningham
 
The political cognoscenti are inclined to say that political endorsements by celebrities don’t matter much.
That may be true in a general sense, but there might also be exceptions to the rule — perhaps momentous exceptions.
A couple of economists at the University of Maryland are out with a study suggesting that Oprah Winfrey’s endorsement “had a major — and possibly even decisive — impact on the Democratic primaries, netting Barack Obama more than one million votes.”
The story is HERE.
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