I have argued repeatedly over the years that presidential elections often pivot as much on the matter of the candidates’ likability as on their positions on policy issues.
Personality goes a long way in presidential politics. Ronald Reagan was proof of that.
On that score, Mitt Romney, the presumptive Republican nominee, likely will face an uphill fight in his effort to unseat Barack Obama. A new poll shows that Obama enjoys a 19-percentage-point lead over Romney on the favorability chart.
As Steve Benen puts it HERE, “a striking number of Americans just don’t seem to like” Romney.