|

Gun peddler markets products to guys who might be a bit insecure in the manhood department

An editorial in The New York Times TARGETS (so to speak)  a marketing campaign by Bushmaster, a manufacturer of military-style assault rifles:

The guns, some of which come in camouflage and desert khaki, bristle with features useful only to an infantry soldier or a special-forces operative. A flash suppressor on the end of a barrel makes it possible to shoot at night without a blinding flare. Quick-change magazines let troops reload easily. Barrel shrouds allow precise control without fear of burns from a muzzle that grows hot after multiple rounds are fired. But now anyone can own these guns, and millions are in civilian hands.

(Snip)

The company’s catalog and ads show soldiers moving on patrol through jungles, Bushmasters at the ready. “When you need to perform under pressure, Bushmaster delivers,” says the advertising copy, superimposed over the silhouette of a soldier holding his helmet against the backdrop of an American flag. “Forces of opposition, bow down. You are single-handedly outnumbered,” said a 2010 catalog, peddling an assault rifle billed as “the ultimate military combat weapons system.”

In case that message was too subtle, the company appealed directly to the male egos of its most likely customers. “Consider your man card reissued.”

Share:

22 Comments

  1. it’s sad you would bring sex card in at this time. when so manyn yo die with this weapon ? keep your opion to your self.

  2. You libtards. Have you ever shoot an ar15? It’s a lot of fun. My wife enjoys out also and wants one too. Have you ever even thought of maybe having to defend yourself from tyranny? You’d surely need one then, but you’d probably cower down like a dog anyway. So shut up dog, we’re going to keep our weapons to defend ourselves and you too, hopefully that day never comes.

  3. EVERY rifle/shotgun has a “barrel shroud”, and it is meant to keep you from injury due to the heat generated by the shooting. It has nothing to do with “precise control”, and those “special features” can be gotten for a great many types of fireams. This was unproffessional and biased journalism sporting a personal agenda and not worthy of this medium.

  4. This is why people are dying. Real men don’t need these guns. The article is dangerous.

  5. Wow.. this website is the most biased pathetic trash I’ve seen in quite some time. Why exactly was this worthy of an article…? Oh right.. that description makes guns sound so scary, forget our rights, nobody should own that except soldiers under government control. Because its not like hundreds of thousands of innocent civilians are killed by our government during our involvement overseas..

    Bloody hypocrites.

  6. Thanks for the article. Can’t wait to get me one. Looks like a cool gun!

  7. Daniel Morse

    Wake up America… The problems that plague this country is the lack of healthcare, and the careless attitude pertaining to the mental illness. Any weapon in the wrong hands can be a dangerous thing. Look at the idiot that went on a rampage with a bow and knife. As a soldier and MP, my loyal companion was that of an M4 with all the bells and whistles and an M9 secured on my leg. Today as a Federal Officer, my kit is pretty much the same, continuing to protect everyone I can from the evils of men. Legally owned weapons and stable people are not the problem. It comes down to the sad fact that the men and women on the front lines are able to see the problem, and we attempt every day to correct it. Washington and our federal administration only sees what the media and uneducated want them to. Drop the gun control issue, take a serious look at our healthcare and penal systems. We might not have as many mentally disturbed and repeat offenders out there if you did. But what do I know, I prowl the darkness on a thin blue line cleaning up societies mess.

  8. Seriously? Learn what an Assault Rifle is. Military weapon platforms are completely different.. They have such features as select fire and fully automatic actions. Which tragically are and have been for a long time illegal. Just because an AR resembles particular weapons plate forms the military uses is NOT enough to make it any more larger threat. http://www.youtube.com/watch?v=yATeti5GmI8&sns=em

  9. Mr. Phil couldn’t be more correct, Our fore fathers put it in the constitution that w e all have the right to bear arms not to protect people from home invasions, robberies etc……. It was in case we ever had to protect ourselves from a corrupt and tyrannical government. Think a 22 revolver would do the trick?

  10. johnny helems

    there are a 1000s more people shot by hand guns than rifles. they look menicing so there bad, i cant put a 30 round clip in my hunting rifle and do the same thing a so called assault rifle will do. you all need to grow up and quit blaming the guns , guns cant shoot them selfs unstable people kill .

  11. johnny helems

    lets see if you feel the same way when one breaks into your house at night

  12. The intelligence of folks like tabitha speaks volumes. The article quotes Bushmaster word for word and she calls it shoddy journalism. My, my! Not intelligent enough to own a gun in my opinion.

  13. I have a great idea, all those who are against guns and do not own them should put their money where their big mouth is. Post a sign in front of your home that says “there are no guns in this house”, go ahead support your cause if you feel so strongly about it! Many people need an american history refresher course.

  14. This kind of advertizing sickens me. Its goading white males in their 20’s to ‘prove their manhoods’ with a gun. And it works.

  15. It would be helpful if a responsible journalist would provide an unbiased reciation of the facts rather than a piece like this one with inflamitory (and incorrect) statements like “…bristle with feathre useful only to infantry soldiers of special forces operatives…” (I don’t want to be burned by my barrel at the range where I shoot my fully permitted, legal gun under the supervision a a range saftey officer and I am neither an infantry soldier nor special forces operative.)

    I think it would be helpful to the national dialogue if people on both sides were to understand what “semi automatic” means. It simply means that the rifle or pistol shoots ONE round when you pull the trigger and then loads another round into the chamber without the need for the shooter do so as with a bolt action, pump action, etc. One trigger pull, one round each time. Semi automatic does not mean a “machine gun” that fires multiple rounds with each trigger pull.

    Almost all handguns are “semi automatic” and most of the popular handguns with clips hold 15 or more rounds.

    All of us want to find a solution to ensure we protect innocent lives. But please, everyone on both sides (1) educate yourselves so that you avoid “buzzwords” without truly understanding what the words mean, (2) avoid inflamatory rhetoric, (3) search for the true root cause of these horrific events (i.e. mental illness, unsecured legally owned guns, inadequate background checks, etc.) and fashion solutions that address those issues, (4) keep in mind that we are a nation of laws goverened by a constitution NOT by whim, fancy, and emotion.

  16. This shows the bias in our pathetic liberal media. Every single one of these journalists have spent their live making a living off of the stories that “sell.” Don’t forget these are the people who would willingly publish a full detailed schematic of a high profile SpecOps operation before it happens, regardless of the fact that the operators would get killed. This un-American trash does not care for our rights and would gladly see them widdled away as they fellate the hardline democrats. I would bet a lot of money that none of these cowards have never served our military and have no idea what it is like to fight and die to preserve the freedoms we have had in place for hundreds of years. As for the people who eat it up like the word of God…when you are left defensless and helpless I will not intervene on your pathetic behalf.

  17. shawnnews

    Shooting is fun. It really is. At least they don’t have to give you a spelling test before you buy a gun. Some of the Walter Mitty-types standing up against Obama’s policies on the weekend who go home unassailed and safely to their jobs and families wouldn’t get to have as much fun.

  18. The following posting was banned by Ted Biondo. Examine his reasoning for doing so here:
    http://blogs.e-rockford.com/tedbiondo/2012/12/18/banning-assualt-weapons-didnt-help-at-columbine

    Read it here in its glorious entirety, right Pat?

    It has long appeared to me that concern about gun control might really be concern about fun control.

    If you find that statement puzzling, consider this:

    Back more than 40 years ago when I went through Army Basic Training, as part of our indoctrination into Army life, we recruits were more or less forced to memorize and repeat various soldierly chants.

    One of the most memorable of these was this one:

    “This is my rifle,
    This is my gun,
    This is for fighting,
    This is for fun.”

    A rather lengthy but most interesting paper on this association between firearms and male reproductive organs, as cultivated by various branches of the US Armed Forces, can be found here:

    ‘This is my Rifle, This is my Gun…’ : Gunlore in the Military
    Richard Allen Burns
    New Directions in Folklore, Issue 7, 2003
    https://scholarworks.iu.edu/dspace/bitstream/handle/2022/6906/NDiF_issue_7_article_3.pdf

    The US Army is not the only institution attempting to indoctrinate men about the functioning of their male reproductive organs. Pharmaceutical companies have also adopted this issue.

    According to a seemingly infinite number of ads on TV and in magazines, a lot of men have guns that just aren’t working so well.

    Pharmaceutical companies would have us all believe that erectile dysfunction is a commonly occurring malady that nevertheless must be repeatedly paraded before the public in frequently-occurring advertisements for an astounding variety of erectile-dysfunction drugs.

    Now, to the probably age-old idea that sex and firearms are somehow related add the newer idea that male erectile dysfunction is a widespread problem and what do you get?

    Well, it seems to me that perhaps many, if not most, people who like hand guns and oppose gun control may in fact be subconsciously expressing their need for a reliable six-shooter, concealed somewhere on their person, to substitute for the dysfunctional one concealed in their underwear.

    So, could it be that all of these Second Amendment devotees have ended up in that camp because they have fun control problems?

  19. It has long appeared to me that concern about gun control might really be concern about fun control.

    If you find that statement puzzling, consider this:

    Back more than 40 years ago when I went through Army Basic Training, as part of our indoctrination into Army life, we recruits were more or less forced to memorize and repeat various soldierly chants.

    One of the most memorable of these was this one:

    “This is my rifle,
    This is my gun,
    This is for fighting,
    This is for fun.”

    A rather lengthy but most interesting paper on this association between firearms and male reproductive organs, as cultivated by various branches of the US Armed Forces, can be found here:

    ‘This is my Rifle, This is my Gun…’ : Gunlore in the Military
    Richard Allen Burns
    New Directions in Folklore, Issue 7, 2003
    https://scholarworks.iu.edu/dspace/bitstream/handle/2022/6906/NDiF_issue_7_article_3.pdf

    The US Army is not the only institution attempting to indoctrinate men about the functioning of their male reproductive organs. Pharmaceutical companies have also adopted this issue.

    According to a seemingly infinite number of ads on TV and in magazines, a lot of men have guns that just aren’t working so well.

    Pharmaceutical companies would have us all believe that erectile dysfunction is a commonly occurring malady that nevertheless must be repeatedly paraded before the public in frequently-occurring advertisements for an astounding variety of erectile-dysfunction drugs.

    Now, to the probably age-old idea that sex and firearms are somehow related add the newer idea that male erectile dysfunction is a widespread problem and what do you get?

    Well, it seems to me that perhaps many, if not most, people who like hand guns and oppose gun control may in fact be subconsciously expressing their need for a reliable six-shooter, concealed somewhere on their person, to substitute for the dysfunctional one concealed in their underwear.

    So, could it be that all of these Second Amendment devotees have ended up in that camp because they have fun control problems?

  20. The odds are that you are more likely to shoot yourself than someone breaking into your house.

  21. If you really want to be scared, go over to BulletStop over on Harlem and look at the owners and clients at that shop. It is staggeringly scary who owns the vast majority of guns in this area/country.

  22. Craig Knauss

    Our local hardware store chain sells .50 caliber sniper rifles. They are almost 5 feet long and weigh over 30 lbs. loaded. So how do these qualify as a “sporting” weapon?

Leave a Reply

Your email address will not be published. Required fields are marked *

CAPTCHA Image

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>