Irregardless of its convenience, the Internet promotes the Worst. Writing. Ever.
Gene Weingarten discusses HERE the widespread assertion that the Internet has ushered in an age of bad writing.
Before the Internet, obfuscatory language was mostly limited to the small world of the interoffice memo, where everyone conspired to be as vague and process-driven as possible — promising nothing concrete while sounding businesslike. Today, however, terms such as “optimize,” “prioritize,” “initiative,” “parameter,” “implement” and “effectuate” have become common parlance on the Web, used unabashedly in endlessly intriguing combinations. There are hundreds of instances of “prioritize the implementation of,” “implement the prioritization of,” “effectuate the implementation of,” etc. The expression “implementation of prioritized initiatives” alone appears on the Internet 2,100 times, more often than some of Pablo Neruda’s lesser-known love poems.
This brave new world, however, is not without its own poet laureates, such as Joseph Bitran, a New Jersey businessman who informs us online that he helps his clients “assess, optimize, prioritize and implement strategic initiatives.” He goes on to say his experience also spans “conceptual design of enterprise models, as well as strategic projects and initiatives for both profit and non-profit enterprises, including the assessment, optimization and prioritization of governmental job creation and enterprise development initiatives and policy options.” After a half-hour on his Web site, I became reasonably certain that Mr. Bitran’s work has something to do with computers.