The Gallup Organization, the granddaddy of political polling outfits, has had a tough go of it of late.
When USA Today, the flagship paper of the Gannett chain, dropped Gallup as its pollster last month, there was considerable speculation that the divorce was not exactly a mutual decision, as we see HERE:
If USA Today pulled the plug because it was dissatisfied with Gallup’s polling, then the paper made a wise move. Even though Obama comfortably won reelection by 4 points, Gallup’s final poll showed Romney ahead by 1 point and consistently found Romney winning by a wider margin—as much as 7 points—over the final few weeks of the campaign. The final USA Today/Gallup swing state poll was off by a similar margin, finding a tied race even though Obama easily won 11 of Gallup’s 12 swing states by a combined 4 points. It is worth noting that no other live interview survey contacting cell phones found Romney ahead heading into Election Day. And Gallup’s 2012 failures were not anomalous. Heading into the 2010 midterms, Gallup showed Republicans leading the generic congressional ballot by a staggering 15-point margin, far greater than their eventual 6-point victory. In 2008, Gallup found Obama winning by 11 points, again missing Obama’s 7-point victory by 4 points. In comparison, Pew Research survey struck within one percentage point of the final outcome in the same three elections.
Considering the last line of that excerpt, THIS NEWS should come as no surprise:
USA TODAY is proud to announce a new collaboration with the Pew Research Center to survey public opinion on the biggest issues facing the nation.
The new USA TODAY/Pew Research Center Poll will debut this week with a look at Americans’ attitudes toward the agenda facing Congress and the priorities outlined by President Obama in his State of the Union address.
“We are excited to announce our new collaboration with Pew Research Center. USA TODAY uses polling to stay in touch with Americans’ views and spark a national conversation about our country’s challenges and the best course forward to meet them. We think it’s important to recognize and explore the diversity of public opinion in the United States,” said Dave Callaway , editor-in-chief of USA TODAY.
“Our new survey with USA TODAY will provide a great opportunity to better understand what the American public thinks about the key political and policy issues of the day,” said Alan Murray , president of the Pew Research Center. “We look forward to working with USA TODAY’s journalists on this new collaboration, which will add to our growing research agenda on the trends shaping America and the world.”
The series of surveys will continue a long tradition at USA TODAY of using national polling to explore the mood of Americans, their assessment of top concerns in their lives and the policies and solutions they support.
Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.