These are not happy days for the Grand Old Party, as we see HERE:
Republican National Committee Chairman Reince Priebus [above] gave a blistering assessment of the GOP’s problems on Monday, based on the results of a months-long review, and he called on the party to reinvent itself and officially endorse immigration reform.
Referring to the November election, Priebus said at a breakfast meeting: “There’s no one reason we lost. Our message was weak; our ground game was insufficient; we weren’t inclusive; we were behind in both data and digital; and our primary and debate process needed improvement.
“So, there’s no one solution,” he said. “There’s a long list of them.”
Among the report’s 219 prescriptions: a $10 million marketing campaign, aimed in particular at women, minorities and gays; a shorter primary season and earlier national convention; and creation of an open data platform and analytics institute to provide research for Republican candidates.
“When Republicans lost in November it was a wake-up call,” Priebus said Monday. “We know that we have problems. We’ve identified them, and we’re implementing the solutions to fix them.”
While the document, the result of a three-month listening tour, is intended to focus on strategy, the group made one major foray into policy. If Republicans want to reach Hispanic voters, the authors say, the party “must embrace and champion comprehensive immigration reform.”
The $10 million outreach effort to includes hiring national political directors for Hispanic, Asian-Pacific and African American voters and elevating minorities within the party. “We’ve done a real lousy job sometimes of bragging about the success that we’ve had” with minorities, in particular Hispanic candidates, Priebus said. To target African Americans, he plans to launch a pilot project in 2013 mayoral races aimed at identifying and turning out potential supporters in urban areas.
“The way we communicate our principles isn’t resonating widely enough,” he said. “Focus groups described our party as ‘narrow-minded,’ ‘out of touch,’ and ‘stuffy old men.’ The perception that we’re the party of the rich continues to grow.”