Stabbed, poisoned, beaten, shot, and drowned — what a cruel fate!


Steve Benen ASSESSES the progress — or lack thereof — of plans by the Republican National Committee to change the face of the GOP in the wake of last November’s election:

[F]our months after its unveiling, the RNC’s “rebranding” campaign hasn’t just died a natural death; it has suffered a Rasputin-like fate, having been stabbed, poisoned, beaten, shot, and drowned.

Consider some of the headlines from the last few weeks: Republicans intend to kill immigration reform; intensify their war against reproductive rights, and vote for the 38th time to repeal all or part of the Affordable Care Act (“Obamacare”).

Prominent party officials are dealing with controversies related to racism and rape rhetoric, while the party becomes increasingly invested in the idea that it can thrive by focusing almost exclusively on white voters.

Sweeping efforts intended to block Americans’ voting rights are unfolding at a breakneck pace.

Sarah Palin and Liz Cheney are eyeing Senate campaigns, while Rick Perry is eyeing the White House.

Birthers are being honored by Republican lawmakers, Glenn Beck is influencing members of Congress, and Tea Partiers are rallying on Capitol Hill.

Meet the new Republican Party; it looks an awful lot like the old Republican Party. Rebranding isn’t a failure; it’s a punch-line to an unfortunate joke.



  1. Neftali

    Waaay too early to be making judgements calls on the re-branding efforts. Let’s see the results of the midterm elections first.

  2. Neftali: Republican rebranding efforts are mostly based on the widespread theory that the GOP won’t likely win another presidential election until it shakes off its extremist image.

    The prospects for continued Republican control of the U.S. House aren’t nearly so grim — mainly because of the gerrymandering of congressional districts in the wake of the 2010 census.

  3. Neftali

    Yes, Republicans will easily retain control over the House. But the Senate has nothing to do with gerrymandering. Expect Republican takeover in the following states: Alaska, Arkansas, South Dakota, North Carolina, Iowa, and Michigan. That would give the GOP a 52-48 majority. It’s also not inconceivable for Republicans to win Montana, Virginia, and West Virginia.


    Controlling Congress means you pretty much control the national agenda. It sets up for a nice chance at 2016. Besides Republican re-branding isn’t about changing an “extremist image.” That’s just lib-speak. It’s really about is reaching out more to minority voters. Even a 5% swing in minority voters would likely top the favor to the right. I like our chances.

  4. Sorry, Neftali, but your claim that the GOP’s extremist image is “just lib-speak” is itself just wingnut-speak.

    According to a recent poll, 53% of Americans think the Republican party is too extreme, while only 37% think the Democratic party is too extreme. Even 22% of Republicans think their own party is too extreme.

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