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Surprise! Despite the media focus, most Americans were not very interested in the Zimmerman trial!

7-15-2013-1

7-15-2013-2

The charts above are explained HERE:

The final days of the trial of George Zimmerman, which concluded July 13 with a verdict of not guilty, attracted relatively modest public interest overall. In a weekend survey, 26% say they were following news about the trial very closely.

This is lower than interest in the initial controversy over Trayvon Martin’s shooting when it erupted last year. In March 2012, 35% said they followed news about Martin’s shooting very closely.

However, the story has consistently attracted far more interest among blacks than whites – and that remained the case in the trial’s final days. Blacks are more than twice as likely as whites to say they tracked news about the Zimmerman trial very closely (56% vs. 20%).

Moreover, fully 67% of blacks say they watched at least some live coverage of the Zimmerman trial, compared with 38% of whites. About one-in-five blacks (21%) say they watched “almost all’’ of the trial coverage; just 5% of whites reported watching almost all of it…

Blacks have consistently expressed more interest than whites in Trayvon Martin’s shooting and the prosecution and trial of George Zimmerman. Currently 56% of blacks and just 20% of whites say they followed news about the trial very closely.

Racial differences in interest about Martin’s shooting and its aftermath are wider than in interest in the police beating of Rodney King in March 1991, as well as the acquittal of the officers and subsequent riots in May 1992. The racial gap in interest in Martin/Zimmerman news also is wider than in O.J. Simpson’s arrest in June 1994 and his trial a year later.

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1 Comment

  1. Neftali

    There is probably 10x the number of media choices available today as there was in the early 90s. Not sure that you can adequately compare ratings percentages today of those 20 years ago. Sadly, 35% public interest is probably as good as it gets in today’s society.

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