Patriotic? Northwestern footballers to wear uniforms depicting spattered blood!

Here’s an example of adding insult to injury:


As if it weren’t bad enough that the Northwestern Wildcats football team has not lived up to expectations this season, the players will now have to endure the potential humiliation of having to wear uniforms that bespeak a misplaced notion of patriotism.

The story is HERE:

In its Nov. 16 game against Michigan, Northwestern football players will wear special uniforms as part of the team’s effort to support the Wounded Warrior Project.

Naturally, the uniforms, which are made by Under Armour, skew patriotic. Perhaps not so naturally, they feature what look like blood-spattered American flags.

Proceeds from a post-game auction of the jerseys will benefit the project. But beyond the desire to support wounded warriors, will anyone actually want the jerseys? Social media reaction to their unveiling has been mixed.

“Seems a bit much,” Facebook user Stephen Truog wrote on the Wildcats’ post about the uniforms. “The simple, elegant Northwestern N with the American flag inside was an excellent way to show both patriotism and still have some semblance of the school logo/colors/uniform.”


Travis Waldron has a good take on the matter HERE:

It’s important to remember that Under Armour likes controversy with its uniforms. People take jerseys seriously, and the more outlandish the jersey the more likely it is to draw nationwide attention. Nike figured that out years ago. Under Armour is latest to the trend. Most times, that leads to outrageous but harmless jerseys like the monstrosities Maryland has worn over the past few seasons. Sometimes it leads to this. And while Under Armour maintains that the streaks aren’t meant to look like blood but are instead supposed to provide “an authentic distressed pattern which depicts a flag that has flown proudly over a long period of time,” I find it hard to believe that’s what anyone sees when they look at those jerseys. I find it equally hard to believe no one at Under Armour or Northwestern raised similar concerns somewhere in the production process.

That everyone is now talking about these uniforms is great for Under Armour, and maybe it’s great for the cause they’re supposed to benefit too. Northwestern will auction off the jerseys after the game, donating 100 percent of proceeds to the Wounded Warrior Project, which raises money to help veterans access health and other services upon returning from combat (only 10 percent of proceeds from replica jersey sales go to the project, however).

We should raise as much as we can for the troops returning from combat, especially since our country is far more eager to send them to war than it is to take care of them when they get home. But it seems obvious to me that we can do so without coming up with gimmicks like this. Doing it that way wouldn’t generate half the attention to football uniforms or the company that makes them, but it wouldn’t trivialize the brutalities those troops face and the blood that is spilled in actual battle either.


1 Comment

  1. So if the streaks of red are supposed to be blood, what about the streaks of blue?

    Even if you believe the red is intended to be blood (which I don’t) why would that be offensive? Do you think the wounded warriors themselves experienced bloodless wounds?

    The uniforms are not in the least bit offensive, unless you are of the mind to look for a reason to be offended.

    The uniforms are a great idea to raise awareness for a great organization. One I have supported and praised on this blog many times over the last few years. I would strongly urge you all to contribute what you can.


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