Holy grapefruit! Perfume makes you smell younger, supposedly

1 comment October 4th, 2008

New York perfumer Harvey Prince just released Ageless Fantasy, a grapefruit-scented fragrance promoted as “the world’s first anti-age perfume,” according to this story.
The formula is based on actual research by the Smell and Taste Treatment & Research Foundation. Its researchers smeared middle-aged women with scents like banana, broccoli, spearmint and lavender, then asked male volunteers to sniff them and guess their ages. Grapefruit-scented women were guessed to be considerably younger than they really were — about six years, on average.