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Holy grapefruit! Perfume makes you smell younger, supposedly

October 4th, 2008 at 09:59am Georgette Braun

New York perfumer Harvey Prince just released Ageless Fantasy, a grapefruit-scented fragrance promoted as “the world’s first anti-age perfume,” according to this story.
The formula is based on actual research by the Smell and Taste Treatment & Research Foundation. Its researchers smeared middle-aged women with scents like banana, broccoli, spearmint and lavender, then asked male volunteers to sniff them and guess their ages. Grapefruit-scented women were guessed to be considerably younger than they really were — about six years, on average.

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1 Comment Add your own

  • 1. Shannon  |  October 6th, 2008 at 12:06 pm

    Sounds fascinating! I mean I know there are scents out there to help us relax or even be happy but this is totally different. I can\’t wait to try it myself and see what youth really smells like.

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