BizRock

You are the customer

March 17th, 2008 at 06:21pm Deborah Austin

It’s hard, of course, to summarize a whole 26 pages of survey results in just a few column-inches or a few paragraphs on the Web.

Especially when the survey gives a voice to 85 Rock River Valley companies — with a total of more than 8,500 employees — and what they think about the business climate here. Specifically, their satisfaction level, or lack thereof, with about 40 different local factors from workforce stability to utilities to property tax assessment to schools.

In the past couple of weeks at businessrockford.com we’ve written some stories about that fourth annual survey — whose results were publicly released March 13 as the Voice-of-the-Customer Report by the Rockford Area Economic Development Council. (The customers are, of course, local businesses.)

I’d recommend you take a look at the whole 26-page report. It’s available online in pdf format here.

The summary report doesn’t just gauge business satisfaction, it points out our community’s strengths and opportunities for improvement.

“Our region’s job growth and capital expansion will be significantly enabled by how well we meet existing employers’ expectations for infrastructure and workforce,” says the executive summary.

On average, it adds, communities can expect 70 percent to 80 percent of their job growth and capital investment to come from existing employers.

If you’re one of those existing employers – and you probably are – take a look at the full report and see what you think.

 

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