ADDY Awards: National contenders, local winners
Add comment April 27th, 2008
Two Rock River Valley area winners in this year’s American Advertising Federation of Northern Illinois ADDY awards have qualified to go to the national ADDY competition June 10 in Atlanta.
And they are… (drum roll please)….
Manifesto Marketing, for its “Rock On” Desktop Kit and Invitation, for Aqua Aerobic Systems — and Wells Ltd, for its “Base Camp 2008 Capitol Campaign” for Harvest Bible Chapel of Rockford.
Both were silver winners in the AAF district competition March 27 and 28 in Muncie, Ind., where they were judged against ADDY winners from other ad clubs in Illinois, Indiana and Michigan. Any entry that wins gold or silver at the district level is eligible to compete in the nationals.
In case you didn’t know what the ADDY Awards are, they’re intended to honor excellence in advertising and cultivate high creative standards. They’re sanctioned by the national American Advertising Federation, of which the AAF Northern Illinois is the Rockford chapter.
(Incidentally, the ADDY Awards have been around a long time. I remember participating in a few myself, when I worked in radio back in the 1980s in Indiana.)
Actually the ADDY competition begins at the local level with the 210 AAF member clubs nationwide. One of those was the Rockford chapter, which held its local ADDY Awards competition Feb. 28 with a three-judge panel. From there, gold winners were eligible to advance to the district competition.
Here’s the entire list of winners — gold, silver and bronze — from that night in Rockford back in chilly February.
BEST OF SHOW:
OVERALL
GrahamSpencer, Scott Spencer
RACVB Summeriginals Radio
PRINT
Fetteli, Inc.
Rockford YMCA “Give me a Y” Ad
MEDIA
Comcast Spotlight
Kelley’s Market TV Campaign
PROFESSIONAL CATEGORY
SALES PROMOTION
Velasco & Associates
FtWilliams.com Sales Packet
Client: FtWilliams.com
Bronze ADDY
Fetelli, Inc.
Jadabug Package Labels
Client: Jadabug Gourmet Coffee
Silver ADDY
Heinzeroth Marketing Group
“Yeah, I know I still got it!” Tray Liner
Client: Beefaroo Restaurants
Silver ADDY
OUT-OF-HOME ADVERTISING
Heinzeroth Marketing Group
“It’s noon and my brain is fried” Billboard
Client: Beefaroo Restaurants
Gold ADDY
NON-TRADITIONAL ADVERTISING
Rick Wells, Ltd.
Base Camp 2008 Capital Campaign
Client: Harvest Bible Chapel of Rockford
Gold ADDY
CONSUMER OR TRADE PUBLICATION
Rick Wells Ltd.
Red Brand Hardware Retailer Campaign
Client: Keystone Steel & Wire
Bronze ADDY
Fetteli, Inc.
Rockford YMCA “Give me a Y” Ad
Client: Rockford YMCA
Gold ADDY
INTERACTIVE MEDIA
Heinzeroth Marketing Group
Belvedere Website
Client: Belvedere USA LLC
Bronze ADDY
Griffin Baker Design
Estwing Website
Client: Estwing Manufacturing
Bronze ADDY
GrahamSpencer
Little City, Big Life Website, Rockford Area Convention & Visitors
Bureau
Client: Rockford Area Convention & Visitors Bureau
Bronze ADDY
COLLATERAL MATERIAL
Rockford Health System
Care for a Century Campaign
Client: Rockford Health Systems
Bronze ADDY
The Johnson Group
Corporate Brochure
Client: The Johnson Group
Bronze ADDY
Manifesto Marketing Design
“Rock On” Campaign
Client: Aqua Aerobic Systems
Silver ADDY
Rockford Health System
Rockford Memorial Development Foundation Endowment Brochure
Client: Rockford Memorial Development Foundation
Silver ADDY
Ginestra Watson
A.Vision Chicago: Gift Brochure
Client: A.Vision Chicago
Gold ADDY
Manifesto Marketing Design
“Rock On” Desktop Kit & Invitation
Client: Aqua Aerobic Systems
Gold ADDY
Rockford Health System
Annual Report 2007
Client: Rockford Health System
Gold ADDY
DIRECT MARKETING
Ginestra Watson
Arcron & Associates: Building Block Promotion
Client: Arcron & Associates
Bronze ADDY
RADIO ADVERTISING
GrahamSpencer
RACVB Winteriginals Radio
Client: Rockford Area Convention & Visitors Bureau
Silver ADDY
GrahamSpencer
RACVB Summeriginals Radio
Client: Rockford Area Convention & Visitors Bureau
Gold ADDY
TELEVISION ADVERTISING
OutHouse, Inc.
Change Your Smile…Change Your Life!
Client: Dental Dimensions
Bronze ADDY
Heinzeroth Marketing Group
Beefaroo 2008 TV Campaign
Client: Beefaroo Restaurants
Silver ADDY
Heinzeroth Marketing Group
The Cowboy Sings, Beefaroo
Client: Beefaroo Restaurants
Silver ADDY
Comcast Spotlight
Kelly’s Markets: How Clean?
Client: Kelly’s Market
Silver ADDY
Comcast Spotlight
Kelly’s Market: How Good?
Client: Kelly’s Market
Silver ADDY
Comcast Spotlight
Kelly’s Market
Client: Kelly’s Market
Gold ADDY
MIXED-MEDIA (CROSS-PLATFORM) CAMPAIGNS
GrahamSpencer
RACVB Summeriginals Campaign
Client: Rockford Area Convention & Visitors Bureau
Silver ADDY
Heinzeroth Marketing Group
“Fresh for 40″ Anniversary Campaign
Client: Beefaroo Restaurants
Silver ADDY
PUBLIC SERVICE CAMPAIGNS
Pablo Korona Moving Pictures
Nfactor Bus
Client: Nfactor
Bronze ADDY
ADVERTISING INDUSTRY SELF-PROMOTION
Yoffi Digital Press, Inc.
Self-Promotion Calendar
Client: Yoffi Digital Press, Inc.
Bronze ADDY
ELEMENTS OF ADVERTISING
Pitkin Studio
Eric Clapton Crossroads Antigua Illustration
Client: Fender Musical Instruments Corporation
Gold ADDY
JUDGES’ CHOICE
Amy Hutchinson, Madison WI
Rockford Health System
Annual Report 2007
Christie Walsh, Naperville, IL
Manifesto Marketing Design
“Rock On” Desktop Kit & Invitation
Jennifer Belvel, Dubuque, IA
Ginestra Watson
Credits: Corey Fraley
A.Vision Chicago: Gift Brochure
STUDENT CATEGORY
COLLATERAL MATERIAL
Jacob Ruef, Student, University of Wisconsin – Whitewater
2008 ADDY Call to Entries/Invitation
Client: AAF-Northern Illinois
Gold ADDY
