Bricks & Clicks
The Rockford Register Star is more than a newspaper: the ink on print or the “bricks” in the News Tower. We’re a multimedia news and information company: the “clicks” on our Web site and the TV clips on WREX-13. This blog explains our fast-changing media environment and interacts with our readers to show how and why we do what we do.

Ho ho ho!

Add comment November 19th, 2009 12:44pm Jennie Pollock

santa.jpg

Santa’s at the mall already, so that means your kids/nieces/nephews/grandchildren/favorite little buggers can write their wish lists now.

For a $5 donation to Newspapers in Education, you can get a personalized letter for a child from the guy in red. Requests must be received by Dec. 11. Click on the link to get the form.

Give local kids a good Christmas

Add comment November 17th, 2009 10:10am Anna Derocher

Christmas will be here soon, giving me a perfect opportunity to tell you about our Empty Stocking Club fundraiser.

The Register Star sponsors Empty Stocking, which dates back more than 30 years, to make sure every child in need in Winnebago County has at least one present to open during the holidays. Children also receive a pair of gloves or mittens during distribution.

Our goal this year is to raise $50,000. At this writing we’re just over $14,000. Learn how to donate and check out our searchable database of this year’s donors.

‘The Daily Show with Jon Stewart’ comes to Oregon, Ill.

Add comment November 13th, 2009 09:00am Anna Derocher

The Daily Show has done it again. This time, the Comedy Central mock news team visited the Rock River Valley. Oregon, actually. This Cash-for-Clunkers-is-affecting-the-demolition-derby-business report is funny. Find out about Truckasaurus and how many billions of dollars is pumped into the economy because of demolition derbies.

And for a walk down memory lane, here’s a Daily Show take on the newspaper industry.

Prosumers and predictions

1 comment November 9th, 2009 02:40pm Anna Derocher

Interesting video on social media. Includes a definition of “prosumer” and social media predictions for the next 30 years.

Social media trends for 2010

1 comment November 4th, 2009 12:34pm Anna Derocher

Found this article today when I googled “media.” David Armano of BusinessWeek says “online communication will get even more popular, more mobile and more exclusive.”

Not surprising, really. Especially if I look at just how I use Facebook.

Where do you think social media is headed?

No more predictions

1 comment November 2nd, 2009 12:03pm Anna Derocher

Saw this on Romenesko today and thought it was interesting. Denver Post sports writers will not make any more game predictions. That’s an age-old practice in most newsrooms, including ours. Do you think sports reporters should or shouldn’t offer their opinions on upcoming games — pros, college or preps? Does it undermine their objectivity?

GO is all new Friday

Add comment October 27th, 2009 01:29pm Anna Derocher

GO got a makeover. You’ll see the new section in Friday’s newspaper. Get a peek at the changes in our promo video. Last week, we also launched GO on Twitter. Follow us for the latest news and go-do info.

More on social media

4 comments October 20th, 2009 02:21pm Anna Derocher

Do you agree with this? Why? Why not?

On the go? Follow GO

Add comment October 16th, 2009 08:07am Jennie Pollock

You already know that you can follow the Register Star and Rockford Woman on social media (rrstar Facebook, rrstar Twitter; RW FB, RW Twitter).

And Sports is on Twitter.

This week, we launched GO on Twitter. Follow us for the latest news and go-do info.

Time to honor people who make a difference

Add comment October 13th, 2009 03:51pm Anna Derocher

Over the weekend, we asked you to nominate a person or organization for our Excalibur & Excelsior awards. We’re looking for people or organizations that give back to the Rock River Valley. You can nominate electronically or have forms mailed to you. Deadline to submit nomination papers is Nov. 13.

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