Bricks & Clicks
The Rockford Register Star is more than a newspaper: the ink on print or the “bricks” in the News Tower. We’re a multimedia news and information company: the “clicks” on our Web site and the TV clips on WREX-13. This blog explains our fast-changing media environment and interacts with our readers to show how and why we do what we do.

Social media trends for 2010

Add comment November 4th, 2009 12:34pm Anna Derocher

Found this article today when I googled “media.” David Armano of BusinessWeek says “online communication will get even more popular, more mobile and more exclusive.”

Not surprising, really. Especially if I look at just how I use Facebook.

Where do you think social media is headed?

No more predictions

1 comment November 2nd, 2009 12:03pm Anna Derocher

Saw this on Romenesko today and thought it was interesting. Denver Post sports writers will not make any more game predictions. That’s an age-old practice in most newsrooms, including ours. Do you think sports reporters should or shouldn’t offer their opinions on upcoming games — pros, college or preps? Does it undermine their objectivity?

GO is all new Friday

Add comment October 27th, 2009 01:29pm Anna Derocher

GO got a makeover. You’ll see the new section in Friday’s newspaper. Get a peek at the changes in our promo video. Last week, we also launched GO on Twitter. Follow us for the latest news and go-do info.

More on social media

4 comments October 20th, 2009 02:21pm Anna Derocher

Do you agree with this? Why? Why not?

On the go? Follow GO

Add comment October 16th, 2009 08:07am Jennie Pollock

You already know that you can follow the Register Star and Rockford Woman on social media (rrstar Facebook, rrstar Twitter; RW FB, RW Twitter).

And Sports is on Twitter.

This week, we launched GO on Twitter. Follow us for the latest news and go-do info.

Time to honor people who make a difference

Add comment October 13th, 2009 03:51pm Anna Derocher

Over the weekend, we asked you to nominate a person or organization for our Excalibur & Excelsior awards. We’re looking for people or organizations that give back to the Rock River Valley. You can nominate electronically or have forms mailed to you. Deadline to submit nomination papers is Nov. 13.

Don’t go home after the walk. Come to the after-party.

Add comment October 10th, 2009 02:40pm Jennie Pollock

vlap20072.jpg

Rockford Woman’s third annual Victory Lap Brunch is just one week away. Hopefully it will be warmer than today (it’s supposed to be) so that we don’t freeze beforehand at the Making Strides Against Breast Cancer Walk in Martin Park, Loves Park.

Tickets for the pink champagne reception at Cliffbreakers, Rockford, are $20, with proceeds benefitting the American Cancer Society. Buy them at Woodmans, Roxy Carmichael and Clodius & Co.

Last year, we had more than 600 women (and a few men) in attendance. Hope to see even more this year. It’s such a good time, and we have so many great giveaways in a short amount of time, including bracelets from Clodius and earrings from Zavius.

Thanks to Judy Emerson, Bea Ricotta and all the women on the committee who volunteer all year to make this a success.

Win tickets to meet ‘The Pack’

3 comments October 7th, 2009 12:56pm Anna Derocher

We’ve got a promotion on our preps football site, Gridiron. You’ve got a chance to win four tickets to meet the Green Bay Packers this Saturday at Packers Fan Fest at the Eclipse Center in Beloit, Wis. Enter here. Learn more about the event here.

College Stars … do you know any?

Add comment October 1st, 2009 09:05am Anna Derocher

Welcome to College Stars, a new series by the Register Star’s Alex Gary. He’ll identify former college stars he knows about. He starts with former Rockford West, University of Illinois and American Football League player Marshall Starks.

Alex said our lists are uneven. There are 85 names on our football sheet and 41 on men’s basketball. But we have just 13 in women’s basketball, 11 in soccer, eight in golf and only one in softball. He’s looking for your help to round out this list.

Learn more.

If you like HGTV…

Add comment September 22nd, 2009 12:14pm Jennie Pollock

On Wednesday, the Rockford Register Star debuts a new monthly tab section called Living Spaces.

It is your guide to the latest in seasonal and trendy designs and decor, as well as local businesses that provide such products and services.

Coming up (tentative plan):
– October: Furniture, especially retro themes
– February: Hottest tips for 2010 from local designers
– March: Closets, organization and spring cleaning
– April: Kitchen transformations
– May: The three P’s of real estate: price, presentation and promotion
–June: Landscaping, from beginner to advanced
– July: Something for every color
– August: Investing in timeless pieces
– September 2010: In the bedroom
– October 2010: Seasonal preparation

The magazine will not publish in November, December or January but generally will appear in your Register Star the last Wednesday of every other month.

You can find the content online under Rockford Woman, At Home.

If you have questions about the articles in Living Spaces, call Lisa Glowinski at 815-987-1379. If you’d like to advertise, call Advertising Manager Lorie Gallagher at 815-987-1303 or e-mail lagallag@rrstar.com.

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