BusinessRockford.com

October 17th, 2007 at 04:07pm Anna Derocher

We’ll debut BusinessRockford.com officially on Oct. 29. To refresh your memory on this product, I am reposting what we had in September on the new product.

We plan to introduce three new business products in October. There’ll be a Web site, a weekly magazine and two pages devoted to business news in the daily Rockford Register Star.

Huh, you say?

We’ll launch RockfordBusiness.com, an online business-to-business Web site with a companion weekly print publication that serves key business segments in the Rock River Valley. The Web site and the print publication will be specifically tailored to the needs of the local business community and be substantially different from the daily coverage of business in the Register Star. We’ll brand all three — the Web site, the weekly mag and the daily newspaper page — BusinessRockford.com.

From our outreach efforts, discussions with business people and our roundtable discussions in the first half of 2007, it’s clear that members of the business community are both busy and savvy. Busy business people need information that is easy to digest, affects them directly and gives them tools to get through their workday.

Our professionals are wired and want information when they want it and don’t want to wait for a weekly publication. The 24-7 availability of the Web suits their busy schedules.

Because of this, we’ve adopted a Web first, weekly publication second philosophy. Simply put, this means we will focus on the needs of the Web site, how it will be developed, populated and enhanced – and repurpose the Web content to the weekly print product.

It’s an approach we’re using on rrstar.com, but we still craft our content based on the needs of the daily newspaper. This would totally reverse that thinking. Content would be planned for the Web first and then repurposed for the two print products.

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