Bricks & Clicks
The Rockford Register Star is more than a newspaper: the ink on print or the “bricks” in the News Tower. We’re a multimedia news and information company: the “clicks” on our Web site and the TV clips on WREX-13. This blog explains our fast-changing media environment and interacts with our readers to show how and why we do what we do.

Archive for October 18th, 2007

the gastrointestinal power of the media

Add comment October 18th, 2007

bacon.jpg

say what you will about newspapers, but they remain a powerful tool: journalists still right wrongs, educate their communities and hold public officials accountable.

they also enlighten and entertain, as evidenced by friday’s feature about a bacon, lettuce and tomato sandwich. done as part of our weekly dining review, it was the no. 2 story on our web site.

nate legue’s video caused a frenzy at the breeze, which makes the 1-pounder nate ate. the restaurant says it sold 220 pounds of pork friday through sunday. i’d say holy cow, but that’s not quite right.

we learn more about the power of video and its storytelling every day.


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