Bricks & Clicks
The Rockford Register Star is more than a newspaper: the ink on print or the “bricks” in the News Tower. We’re a multimedia news and information company: the “clicks” on our Web site and the TV clips on WREX-13. This blog explains our fast-changing media environment and interacts with our readers to show how and why we do what we do. |
October 30th, 2007 at 09:58am Jennie Pollock
talk about convergence:
doug goodman, our motor sports writer, appeared on the cw news at 9 each monday through the racing season.
byron dragway embedded one of those appearances on its site (we give you the “code” on our video player, though i find it doesn’t work on blogger).
so a newspaper writer went on wrex’s sister station and the video went on rrstar and another web site. viral.
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1 Comment Add your own
1. Troy | November 3rd, 2007 at 9:59 pm
Not quite viral…but cool nonetheless.
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