Bricks & Clicks
The Rockford Register Star is more than a newspaper: the ink on print or the “bricks” in the News Tower. We’re a multimedia news and information company: the “clicks” on our Web site and the TV clips on WREX-13. This blog explains our fast-changing media environment and interacts with our readers to show how and why we do what we do.

Archive for November 9th, 2007

mr. magazine

1 comment November 9th, 2007

i finally got around to reading a presstime q&a on my desk with samir husni, a professor with the nickname mr. magazine. he has tracked the industry for almost 30 years, and he looks at about 1,000 mags a month. (and i complain that i don’t get around to reading enough books: geez!)

the most interesting piece i took the article, which i don’t see online, is that magazines are like chocolate. you don’t need them, but once you’re addicted, you have to have more. good advice for rockford woman and businessrockford.com.

pick your candidate

Add comment November 9th, 2007

hunter.jpg

wqad is running a survey similar to one by minnesota public radio. by answering where you stand on the issues, it tells you how the presidential candidates rate.

ok, so this is no exact science, but it is interactive and helpful to our audience to get them thinking about the election in a constructive manner. and since people like to share these things in e-mail, it starts a dialogue.

for example, my parents ended up with duncan hunter, and they had never heard of him before (above is an ap file photo of him). they also wondered, jokingly, how their daughter could end up so differently from them politically (let’s just say i don’t often vote republican, though i have for governor twice in tommy thompson and george ryan, and how was i to know that ryan would end up in prison?).


Search

Latest Posts

Calendar

November 2007
M T W T F S S
« Oct   Dec »
 1234
567891011
12131415161718
19202122232425
2627282930  

Posts by Month


Most Recent Posts

Posts by Category

Syndication