Bricks & Clicks
The Rockford Register Star is more than a newspaper: the ink on print or the “bricks” in the News Tower. We’re a multimedia news and information company: the “clicks” on our Web site and the TV clips on WREX-13. This blog explains our fast-changing media environment and interacts with our readers to show how and why we do what we do.

Job well done

January 8th, 2008 at 10:24pm Anna Derocher

I sent around 10:25 p.m. today the note below to staff who worked to feed rrstar.com today …

I wanted to share with all of you, for sure … if I missed anyone, please pass along …

You all kicked butt today. Thanks for the hard work, especially on the photo galleries and videos. We gave our readers a lot of great stuff today. And as a result of all the hard work today pushing content to the Web, our print readers will get a treat in Wednesday’s paper. Definitely worth more than the 75 cents they’ll pay at the racks.

To get a quick glimpse of all you did, check out the special report page. Of the 506,529 page views so far today, 278,425 were of multimedia. That’s awesome. Our staff photo galleries did extremely well. The day-of gallery generated 100,000 page views today alone. The “aftermath” gallery got 35,000 page views. Our readers’ tornado photo gallery got 88,000, and readers’ orchard photos have gotten 9,000 so far today. That means photos got 232,000 page views today (through 10:20 p.m.).

I can’t remember traffic like this. Well done.

Thanks,
Anna

Entry Filed under: Day-after coverage, Following a big story, Tornado, Web first, Breaking news

1 Comment Add your own

  • 1. Bricks & Clicks &raqu&hellip  |  January 28th, 2008 at 5:44 pm

    […] took a similar approach with the recent Boone County tornado. We did a pretty good job, but we’ll use Curley’s post to challenge us to think of more […]

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