Bricks & Clicks
The Rockford Register Star is more than a newspaper: the ink on print or the “bricks” in the News Tower. We’re a multimedia news and information company: the “clicks” on our Web site and the TV clips on WREX-13. This blog explains our fast-changing media environment and interacts with our readers to show how and why we do what we do.

tornado traffic at rrstar.com

January 8th, 2008 at 12:30pm Jennie Pollock

the no-duh headline of the day: people have been turning out in droves to see our tornado coverage.

and i mean see: photo galleries are the top draw, and that’s no surprise. it traditionally is the case in breaking news … or even when it’s just your snow photos. but video is really rating highly, too.

as of 12:30 pm (less than 24 hours since the storm hit), we’ve had 200,000 page views on tornado-related coverage. almost 157,000 of those are on photos. about 20,000 are on videos by rrs and wrex.

we haven’t had much time to break down where all the traffic is coming from, but we do know some of it is national, like from google searches … or former rockford residents (like former sports reporter andre smith, who is now in delaware but told us he’s following what we’re doing).

Entry Filed under: Web traffic, Breaking news

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