Bricks & Clicks
The Rockford Register Star is more than a newspaper: the ink on print or the “bricks” in the News Tower. We’re a multimedia news and information company: the “clicks” on our Web site and the TV clips on WREX-13. This blog explains our fast-changing media environment and interacts with our readers to show how and why we do what we do.

Archive for January 28th, 2008

Breaking down breaking news

Add comment January 28th, 2008

This just might be the best dissection I’ve read on what newsrooms should do with big stories online and in print the next day. Rob Curley, Washingtonpost.Newsweek Interactive, writes about how the Las Vegas Sun covered the Monte Carlo fire as the mega casino burned. The Sun posted text, photos, videos, a timeline and much more.

We took a similar approach with the recent Boone County tornado. We did a pretty good job, but we’ll use Curley’s post to challenge us to think of more things we can do next time.

You can beat him

Add comment January 28th, 2008

The annual Beat the Movie contest is live on rrstar.com. Movie Man Will Pfeifer became Sweeney Todd this year. Last year, he was Borat. (He’s a little scary as both, by the way.) Enter the contest. Read Will’s blog. Boy, do people sure like to talk about movies.


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