Bricks & Clicks
The Rockford Register Star is more than a newspaper: the ink on print or the “bricks” in the News Tower. We’re a multimedia news and information company: the “clicks” on our Web site and the TV clips on WREX-13. This blog explains our fast-changing media environment and interacts with our readers to show how and why we do what we do.

Archive for January, 2008

Hyping cool stuff online

Add comment January 24th, 2008

It’s been awhile, but I made an appearance on TV last night to hype our Election 2008 site. Particularly, I touted our presidential contribution and compare local candidates databases. You’ll have to let me know how I did.

The weirdest thing about going on WREX-13 is the two-second delay. In our studio, there’s a TV that airs the broadcast live. There’s also a monitor that I look at while talking to Dani Maxwell and Eric Wilson. The sound and image from the TV is two seconds after what I see in the monitor and hear in my ear piece. It’s weird.

Still, the segment went pretty well. I even interacted with the B-roll. (That’s the video that’s shown while I am talking so that you don’t see my mug on camera the whole time.)

Watch the video and give me some feedback.

Fire him

3 comments January 22nd, 2008

In the news business, you deal with the public a lot. Most of the exchange is pleasant, but every once in awhile you come across a “Brenda.”

Using public access TV, Brenda Lowe asked that a GateHouse Media colleague in Needham, Mass., be fired. In an e-mail today to those who work in new media (online, mostly), Editor Greg Reibman said that Lowe had called for his head in a public access TV commentary. He also shared this:

I posted it on our blog and as you can see it has generated an  interesting conversation about blogs and our terms of use policy.

A common theme was expressed in e-mail discussion about this today. Most newsrooms have Brendas. I’ve only been here seven  years. To my knowlege, we’ve not had a Brenda air a TV spot — at least not during my tenure.

Check it out and share your thoughts. Curious to know what you think.

Packers fall short

1 comment January 21st, 2008

My beloved Packers lost last night, so I won’t be blogging all the time on Pack Smack. If you have hadn’t a chance to check out our special report, you should. We had a lot of fun. And besides, there’s always next year.

Forgive me

6 comments January 18th, 2008

I’ve been busy with the Packer blog. And messing around in our photo studio. Find out why here.

Thomas and Anna blooper

tornado: print boost, too

Add comment January 17th, 2008

we have written on this blog about the quadrupled traffic received on rrstar.com after the boone county tornado.

just an update: we also sold a few thousand extra newspapers the day after (jan. 8). these are the kinds of things people save for memories. i know i tucked away my copies.

no comment? no

Add comment January 17th, 2008

i got a google alert on this article about how the media industry is handling story comments. basically, the headline is that most newspapers allow them, but they differ on how they regulate/moderate them. some require registration. some only post those approved by humans, which can be a ton of work.

we hope to have comments restored on stories here, with registration.

New blog, special report

Add comment January 15th, 2008

Whoo, hoo. The Packers are playing Sunday for the opportunity to go to the Super Bowl. Here’s one fan who isn’t shy about telling you who she’s rooting for Sunday. I also wanted to share that we launched Pack Smack, a blog about, well, the Packers. I’ll be adding my obsessive fan thoughts there. Others will give a more neutral viewpoint. (Don’t say I didn’t warn you.) We also have a new special report that we will continue to populate with content. Enjoy.

more tornado videos

Add comment January 14th, 2008

one week ago, the january tornado shocked us all.

we had thousands of page views on our “breaking news” videos.

just a reminder that we’ve continued to post video from survivors, both human and canine. so check them out on our special report page.
dogs.jpg

JOHN F. ELBERS II | ROCKFORD REGISTER STAR
Sherri Ruston, owner of Happy Camper Pet Resort in Loves Park, said she is looking for volunteers to help take care of the 21 dogs rescued from the Boone County tornado. Six of the dogs are adult, 15 are puppies which need constant care. 

first online, then print

Add comment January 14th, 2008

a while back, i blogged about the chicago tribune’s makeover online.

today, the trib unveiled its redesign — narrower, like the register star became in 2006, and taking out “the big blue background” of its masthead. the publisher and editor explain the changes here.

looks good and clean.

Visual artist’s take

2 comments January 10th, 2008

We got a mention on Charles Apple’s blog yesterday. Apple is the “graphics guru of The Virginian-Pilot in Norfolk, Va.” And he liked our online coverage and special report page on the Boone tornado. Read this post.

(Check out the “Part 1″ and “Part 2″ videos on the special report page. More coming.)

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