We’re just plain journalists
Add comment March 12th, 2008
There’s really no such thing as a newspaper journalist anymore. We’re journalists. Period. And the content we produce publishes on many platforms.
There’s the newspaper, of course. Still our core product. We’ve also got our Web sites (rrstar.com, BusinessRockford.com, go.rrstar.com and RockfordWoman.com), which are growing year over year. We publish magazines (Rockford Woman and goNOW, the young reader pub). We appear on WREX-13 newscasts and partner with the NBC affiliate on stories. We go on radio programs. Will Pfeifer — aka Movie Man — appears with Steve and Leigh on 97ZOK.
We are an integrated newsroom that is constantly evaluating how to improve what we do. Here’s a look at how one newsroom formed a hub to better integrate its operations.
