Bricks & Clicks
The Rockford Register Star is more than a newspaper: the ink on print or the “bricks” in the News Tower. We’re a multimedia news and information company: the “clicks” on our Web site and the TV clips on WREX-13. This blog explains our fast-changing media environment and interacts with our readers to show how and why we do what we do.

Archive for March 14th, 2008

that’s us in a nutshell

Add comment March 14th, 2008

mary nesbit of the readership institute, which researches audience preferences and promotes best practices as part of northwestern university, has blogged about the rockford register star’s approach to connecting with its audiences across multiple platforms.

the interview with linda grist cunningham, our executive editor, is pretty extensive. she reminds us that while the technology changes (she commonly predicts holograms), our job is the same: to tell the story.

Fun with a flake

4 comments March 14th, 2008

Yeah, it’s corny, but that’s what made it so much fun for us. We got an e-mail from a reader this morning telling us about an Illinois-shaped cornflake that’s for sale on eBay. So, we did what any good journalists would do. We shared it with you.

Oh, and, a quick search uncovered this beauty.

Wondering what could be the weirdest thing ever sold on eBay? Here you go.

I love the viral nature of the Web.


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