Bricks & Clicks
The Rockford Register Star is more than a newspaper: the ink on print or the “bricks” in the News Tower. We’re a multimedia news and information company: the “clicks” on our Web site and the TV clips on WREX-13. This blog explains our fast-changing media environment and interacts with our readers to show how and why we do what we do.

Archive for March 19th, 2008

Did you hear the one about the cornflake?

1 comment March 19th, 2008

If you’ve been reading rrstar.com in the last six days, you know about the Illinois-shaped cornflake. We had it first. Yep. It’s true. Check this out.

We first published the cornflake story on rrstar.com on Friday. We got a note from Don McIntire (his daughters were selling the flake) that day and decided to post the “bright” online. We updated the story Friday online. We did a google search Friday to see if anyone else had the story. Nobody did. By Friday night, WREX-13 had the story on its 10 p.m. newscast. (They had this segment Monday.)
By Monday morning, the cornflake story was all over national broadcasts and print pubs. We continued to update the story online Monday, Tuesday and today.

Goes to show how viral the Web is … what started as a quick, fun update turned into a national piece that was shared using many platforms.

can’t go wrong: johnny depp movie photos

Add comment March 19th, 2008

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i can’t be sure, but when i was checking my hometown newspaper’s web site, i saw they posted a photo gallery from the filming of the johnny depp movie “public enemies,” which is being filmed in wisconsin. (thanks, ap, for that photo above!)

ok, so unless you’re drooling for depp or christian bale, why would you in the rock river valley care? because we reported earlier that a dillinger car from the roscoe historic auto attractions is being used on the set.

UPDATE: here is another gallery. and another.

brockovich: wow, what a night

Add comment March 19th, 2008

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anna wrote earlier about erin brockovich’s impending rockford visit to kick off our three-part smart talk series.

i’m still wired the morning after shaking her hand and hearing her message at the coronado.

she is indeed a great speaker:

funny (when she said her language was grittier and her skirts were shorter than as portrayed by julia roberts in the 2000 movie that bears her name).

real (when she said she’s still dealing with how to handle her celebrity status and cashiers at costco don’t believe she’s a real person).

serious (when she talked about her pride in her three children and the fact that all of them have overcome drug addiction).

inspirational (when she spoke at length about “the power of one,” that you have to do what is right, trust your instincts and be yourself).

green (not only did she wear a green blouse with her suit, she talked about the importance of green as a state of mind, not just one more way for businesses to make money … side note: i wonder whether “erin brockovich” would have been even more popular if it had come out in 2008 because of its focus on clean water and the environment …)

it was a wonderful evening, as we showed you with our story and photo gallery. erin has both inner and outer beauty. i hope you can join us to see cbs journalist lesley stahl on april 15 and “everybody loves raymond” actress doris roberts on may 20.


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